The goal of online marketing is to drive quality traffic to your site. Speedwell offers two important ways of doing this:
- Search engine optimisation
- Permission-based email campaigns
Search Optimisation
Over 95% of the world's Internet traffic is driven through a small number of major search engines. According to ninemsn.com.au, 81% of Internet users find products or services through Search Engines. Speedwell offers the following services to maximise your site's exposure to this traffic.
Keyword Analysis
The words contained in your website (and in the metadata behind it) are important when determining your ranking on the Search Engines. As not all words are equally effective, a Keyword Analysis helps you to incorporate the best keywords into your content. Other important aspects of your site's development involving keywords are titles and alt-tags.
Search Engine Optimisation (SEO)
Once we identify the right words, what is the best way to use them within your website? As search engines get choosier, search engine optimisation is one of the most cost-effective forms of raising your website's visibility on the Internet. When optimising your web site, we will look at a number of factors including: Link Popularity, Keyword Density, and Key Competitor Rank.
Search Engine Submission Services
Once your site has been built, it needs to be listed with each of the major Search Engines so it may be indexed. An initial launch with each major search engine should be followed by regular re-submission to maintain your ranking.
Speedwell can undertake these submissions on your behalf, or give your organisation instructions on how to do these itself.
We optimise site code across your site to accommodate changes in search engine ranking algorithms on the major search engines. In general we focus our attention on those search engines that, according to Hitwise, account for more than 98.97% of all web search queries:
Search Engine Marketing (SEM)
These days, most search engines accept money to give your website preferential search results. In fact, they now receive more revenue from this income stream than the banner advertising that was so popular a few years ago.
Speedwell can advise you on the most suitable search engine strategy to meet your needs.
Managed Email Marketing
Sending permission-based email to your customers and prospects is a cost-effective method of communication.
Building and Managing Your List
From a web browser application, you can manage the high-speed delivery of information via an email template designed to suite the needs of your organisation.
Your website can contain a feature that allows people to add themselves to your list and select what information they are willing to receive. The back-end of the system allows you to enter a secure area to view, edit and add to your list. This feature can be integrated with your Intranet or CRM database.
Sending Effective Email Content
Once your list is in place, you will want to easily create and send content to the list whenever you want. At the simplest level, you can use straight text. But if you want to add pictures, movement and sound, and if you want the ability to change the content yourself, a template-driven solution is easiest.
Speedwell will work with you to create the template, and show you how to change the content and send it to the list for instant and effective communication.
Email to SMS Gateway
Speedwell can also offer a highly flexible, cost effective gateway to route SMS messages to any number of mobile phones, no matter which major Australian carrier provides the phone network access.
Web Analytics
Speedwell can help you analyse the web statistics provided by your site's host and provide meaningful feedback about the most and least popular parts of your site. As a result of site architecture, design or textual information, your target audience might be missing the important parts of your site. We can interpret relevant statistical information, review your site and recommend improvements.