A common issue most businesses face is that 80% of your website traffic simply doesn't convert. Before starting your conversion optimisation journey a good low-cost way to improve your conversion rate is by performing an SEO audit with a tool like Siteimprove.
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Chatbots and live chat technology can be used to qualify leads, overcome user friction and speed up customer resolution. They work best when they are specifically programmed to assist a user based on the page their browsing, the type of user and the stage of their purchase path.
A key component of social media community management is having a comment moderation policy and plan as part of your crisis communications strategy.