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The Greenwood Early Childcare Centres website become the flagship for G8 Education Ltd as they looked to enhance their digital experience.

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THE CHALLENGE

G8 Education Ltd conducted research into their families for the purpose of delivering better customer service, connected experiences and better overall childcare & early education services. The result of the research meant that G8 Education Ltd now had the profiles, research and findings but wanted to grow their digital maturity by transitioning their digital platforms from WordPress to Sitecore.

G8 Education Ltd partnered with us to re-platform, enhance and craft new websites on Sitecore with integrations with live chat, Child Care CRM, childcare subsidy calculator and other advanced functionality that enhances the digital experience for families looking to engage, enrol and use G8 Education's services into the future.

The Greenwood Early Childcare Centres website become the model for design and development for all other childcare brand websites within the G8 Education group of early childcare centres.

THE SOLUTION

With research as a foundation, Speedwell worked with the G8 Education Ltd team to design and develop a website that not only met business goals but solved the main issues that parents face when trying to find childcare placements.
  • Speedwell designed an easy-to-use calculator that informed parents of the subsidy that would be available for them.
  • Benefits were highlighted throughout the website to assure parents that Greenwood had everything their child would need to be happy, supported and educated.
  • Support content and resources were made available for parents to assist in the decision-making process.
  • An easy-to-use child care finder tool was designed and built to help parents identify centres near their home or work.

With these fundamental tools helping parents to make an informed decision, the website was then designed using a bright colour palette, with cute illustrations of children playing along with positive photos of childcare workers supporting happy children. This provided the reassurance needed to represent the supportive culture at Greenwood.

FIND A CHILD CARE CENTRE

Speedwell designed a child care centre finder that allows the user to search by one or two locations with the following features:
  • Listings appear with a thumbnail of the centre and basic meta data.
  • Listings also appear as pins on a map to contextually show their location. The pins drop in to place and subtly animate to show their position.
  • The user can click through to a detail page to get more information.
  • Centre detail pages provide major call to actions, contact details, features of the centre, centre manager details and more.
  • All content is organised into logical sections with plenty of whitespace to help draw the user’s eyes to it.
 

CONTENT MANAGEMENT AND MARKETING PLATFORM

The Sitecore Experience Platform was selected as the preferred content management and marketing platform that enables the G8 Education Ltd to:
  • Facilitate A/B Testing and continuous optimisation of the site
  • Intuitive content production and management
  • Integrated marketing suite
  • Ability to integrate with third-party systems

THE RESULTS

The result is a fresh redesign with plenty of whitespace to help the content and call to actions be noticed. User journeys have been refined and crafted with family profiles in mind, taking the user through the natural journey of research to enquiry.
VISIT THE WEBSITE
  • A bright redesign reflecting the positive Greenwood brand.
  • User centric approach to design.
  • Call to actions contextual to different journeys.
  • Sitecore Web Content Management system.
  • Scalable solution hosted on AWS.
  • Enquiries integrated with Child Care CRM.
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