Prowler Proof’s refreshed, modern website provides an easy to use interface that has user experience and responsive design at the core of the creative process.

 

BACK TO ALL CLIENT STORIES

THE CHALLENGE

In order to position themselves as a market leader and innovator in the security screen industry, Prowler Proof engaged Speedwell to work on their website upgrade. A fresh online presence would help to represent them as the easiest, fastest and safest supplier to deal with.

 

A successful project would produce: a mobile responsive website that could be maintained in-house; be optimised to improve search rankings and overall usability; and be built on a platform that would enable future advancements and integrations.

THE SOLUTION

Speedwell worked closely with Prowler Proof’s Marketing and IT departments to fully understand their customer’s behaviours and needs, and build a responsive, mobile-friendly website. Through iterative prototyping, a user experience and information architecture was designed to provide several improvements.

 

These improvements included: a revised site map and page structure; mega menu design with different user flows, calls to action in logical spots throughout the site; and a facility to find a Prowler Proof dealer near their location. Predictive search was utilised to narrow down a user’s suburb or postcode to produce the closest four dealers.

THE RESULTS

The new website provides an easy to use interface that has user experience and responsive design at the core of the creative process. With an aesthetically pleasing and balanced user interface the main call to actions are clear yet not overwhelming to the user.

 

The refreshed, modern website gives Prowler Proof a strong online presence that supports their brand awareness efforts and ability to drive effective and measurable marketing activities.

VISIT THE WEBSITE
  • Fully responsive, mobile-friendly website
  • Sitecore Web Content Management system
  • Predictive search capabilities
  • User Experience (UX) design
NEXT

Allianz

Processing thousands of policies, payments and claims across the travel industry

 

Ready to advance your digital capabilities?

CONTACT US