In order to position themselves as a market leader and innovator in the security screen industry, Prowler Proof engaged Speedwell to work on their website upgrade. A fresh online presence would help to represent them as the easiest, fastest and safest supplier to deal with.
A successful project would produce: a mobile responsive website that could be maintained in-house; be optimised to improve search rankings and overall usability; and be built on a platform that would enable future advancements and integrations.
Speedwell worked closely with Prowler Proof’s Marketing and IT departments to fully understand their customer’s behaviours and needs, and build a responsive, mobile-friendly website. Through iterative prototyping, a user experience and information architecture was designed to provide several improvements.
These improvements included: a revised site map and page structure; mega menu design with different user flows, calls to action in logical spots throughout the site; and a facility to find a Prowler Proof dealer near their location. Predictive search was utilised to narrow down a user’s suburb or postcode to produce the closest four dealers.
CONTENT MANAGEMENT SYSTEM
Prowler Proof’s old content management system was replaced with Sitecore’s web content management system. This system gave the marketing team the capability to easily maintain the site, allow for A/B testing and provide analytics on the customer journey as well as to plan for personalisation of content. The ability to make informed decisions for website improvements would produce the desired ROI.
The ability to fine tune how customer information was collected would also deliver better qualified leads to their network of dealers.
The new website provides an easy to use interface that has user experience and responsive design at the core of the creative process. With an aesthetically pleasing and balanced user interface the main call to actions are clear yet not overwhelming to the user.
The refreshed, modern website gives Prowler Proof a strong online presence that supports their brand awareness efforts and ability to drive effective and measurable marketing activities.