How to optimise your website and develop a growth plan for the next 90 days
On 14 May, Speedwell and Siteimprove experts shared with webinar viewers the latest insights, tactics and strategies on how to optimise your website, engage your audience, and develop a solid plan for growth over the next 90 days.
Our Digital Marketing Technologist, John King and Siteimprove's Vice President, Asia Pacific and Japan, Gabriel Ponzanelli did a deep dive into how to adapt your strategy and navigate your way through the current shifting market landscape.
Here were the highlights:
- Why do you need to adapt to the current landscape
- How to create a 90 day program of actions and marketing activity
- How to increase your conversions with optimised landing pages
- Quick wins marketers can implement right now
- Accessibility trends and how to become compliant
Accessibility trends and 3 statistics that prove it
Over 5% of the world's population has disabling hearing loss. That's 360 million people (328 million adults and 32 million children). 3.5% of the world's population live with vision impairment. That's 253 million people (36 million are blind and 217 million have moderate to severe vision impairment.
With more and more of the world becoming litigious it is now a priority for business to act and ensure that they are compliant with W3C A, AA and AAA compliance. Aside from the potential costs of waiting to implement accessibility on your website, there are many other reasons why web teams should get started on accessibility initiatives now.
Web accessibility refers to the inclusive practice of making websites available to everyone – of all abilities and disabilities. Whether web accessibility has been on your mind for a while or is something completely new to you, here are three stats to prove why it should be a top priority:
- The aging population is predicted to triple to 1.5 billion by 2050
- 23% of web accessibility-related litigation and settlements since 2000 happened in the past three years
- Mobile screen reader usage has increased by 70%
How to become compliant with Siteimprove
Siteimprove’s web accessibility tools enable you to easily follow and adhere to international Web Content Accessibility Guidelines (WCAG) across all conformance levels through their automated accessibility checks. Remove barriers that damage the user experience and safeguard your brand reputation to create an inclusive digital presence for all. When sites are accessibility optimised they are easier to navigate and simpler to understand for all users.
With Siteimprove, you can prioritise issues based on where on your site they occur, conformance level and how difficult they are to fix, so you can efficiently remove accessibility barriers that affect the way users experience your brand. You don’t have to be an accessibility expert to get started — we pinpoint issues via on-page and in-code highlights. And our built-in education guides are there to help you and your team implement accessibility best practices.
Use historical graphs and the unique Siteimprove DCI score you can demonstrate progress to towards compliance across your sites and benchmark your results against industry standards. Our comprehensive DCI score, customisable dashboards and automated accessibility reports give you an easy way to measure and document progress, both internally and externally, while keeping your team motivated and on track.
Siteimprove gives you a complete overview of your web assets. Automatically check all your pages, content and even PDFs against WCAG standards, ensuring that you consistently work towards accessibility compliance and avoid potential legal issues or brand damage. Automated accessibility audits help by monitoring thousands of pages at the same time to identify common issues across your digital assets, enabling you to make impactful site-wide fixes that bring you closer to compliance.
Speedwell is a Siteimprove partner and have leveraged the tool's rich capabilities to optimise many of our client's websites and help them be focused on taking the right steps for accessibility compliance. SCHEDULE A DEMO
S90: Business Agility Workshops
Now is the time for your company to optimise your digital operations and get hyper-focused on activity that creates long-term relationships with your customers. Business Agility is the ability to compete and thrive in the digital age by quickly responding to market changes and emerging opportunities with innovative business solutions. Formulate your 90-day strategy with a team of seasoned experts, who have nurtured leading brands to evolve and craft battle-tested strategies that deliver ROI and real commercial business outcomes.
We're the safe pair of hands that you need to navigate this economic climate and define clarity, so you can get on with doing business. Join our list of clients that have leveraged our expertise and proven methodologies to deliver robust data-driven solutions. For a limited time Speedwell is giving away free 1 hour i90 sessions.
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