Understanding your customer's needs is crucial for long term retention. Customer-centric businesses leverage data and user research to evaluate, strategise and make critical business decisions.
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Search Engine Optimisation (SEO) is critical to attracting new customers and should never be ignored as 93% of all online experiences begin with a search engine.
The Gartner Symposium / ITexpo 2018 wrapped up on the 1st of November 2018 following 4 days of keynote presentations and thought leadership sessions.
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Gartner predicted 11 technologies that will revolutionise business. Bring your own devices (BYOD) was one of these predictions, but bring your own application (BYOA) may be a bigger topic. The ability for users to log into business-level tools with their personal Facebook account raises new challenges for what need to be constantly changing codes of conduct and policies.