Understanding your customer's needs is crucial for long term retention. Customer-centric businesses leverage data and user research to evaluate, strategise and make critical business decisions.
Gartner predicted 11 technologies that will revolutionise business. Bring your own devices (BYOD) was one of these predictions, but bring your own application (BYOA) may be a bigger topic. The ability for users to log into business-level tools with their personal Facebook account raises new challenges for what need to be constantly changing codes of conduct and policies.