Chatbots and live chat technology can be used to qualify leads, overcome user friction and speed up customer resolution. They work best when they are specifically programmed to assist a user based on the page their browsing, the type of user and the stage of their purchase path.
Before creating a subscription service, it's important to understand the reasons why brands succeed and can fail with subscriptions.
Shopify announces new integration with Facebook Messenger. The Facebook partnership with Shopify also means Shop Pay will be made available to all Shopify merchants.
Afterpay has 3.3 million customers in Australia and retailers who have adopted this "buy now, pay later" payment service has seen an average increase of 20–30% in customer conversions.
Sitecore Experience Platform 10 gives everything a brand needs to deliver and evolve experiences in a fully integrated solution. Sitecore 10 release will benefit marketing and technology teams with an enormous number of enhancements.
Understanding your customer's needs is crucial for long term retention. Customer-centric businesses leverage data and user research to evaluate, strategise and make critical business decisions.