Realise the digital potential of your marketing strategy with platforms that enable you to connect with customers in personalised ways.
Our business analysis, digital production and UX experts are driven to understand what makes an optimal experience for your end-user. Through a consultative process they craft solutions that deliver both an outstanding user experience, and ROI for your business.
From architecture, through development, implementation and quality assurance, Speedwell’s team develop innovative, responsive websites and web applications that successfully integrate eCommerce solutions. Our primary objective is to deliver an overall exceptional user experience.
Our process is to gain a clear understanding of your business operations, objectives and target customers. Our web development team then implement the latest technologies to deliver a technically sound and robust platform.
- Website development
- Web solutions
- Website applications
Speedwell works closely with our clients to develop the most effective strategy for providing solutions to their mobile users. We consider how mobile technology and investment in enterprise mobile apps can assist in achieving your business objectives.
Our mobile app development team focus on creating integrated enterprise class mobile apps for Smartphones (iOS, Android and Windows) and Tablets (iPad, Surface, Samsung etc). We continue to invest in the future of mobile development by performing research and development into tomorrow’s technologies.
- Mobile App development
- iOS App development
- Android App development
Customer experience (CX)
The digital ecosystem presents a diverse set of channels and touchpoints for your customers to interact with your brand. All areas of the business have responsibility and influence over the quality of these interactions, however all too often, a lack of alignment between business disciplines can result in a poor customer experience and worst case, lost customers.
With today’s customer journey spread across multiple devices and channels it is easy for the customer journey to become fragmented and complicated. Speedwell works with businesses to design a consistent experience across all devices and channels. We can help you build a seamless and satisfying customer experience, ensuring continuity in multi-device customer journeys.
- Customer Experience
- Customer Journey
User experience (UX)
User Experience (UX) can encompass a lot of factors from accessibility, usability, design, utility and overall interaction, however it is the emotion and connection that a user feels with your website that will influence how they feel about your brand. Investing in good UX is necessary to quickly gain trust, develop brand recognition and ensure user retention.
Speedwell takes an informed design approach. To ensure good UX practices are implemented into your website we first understand your user’s needs and behaviours. A combination of research, design and usability testing will be delivered to produce an optimised user experience.
- User Experience (UX)
- UX research
- UX design
- Information Architecture
- Usability testing
Personalisation is having a dramatic effect on the way companies do business and for marketers, it presents an opportunity to positively impact lead generation efforts and drive revenue growth.
With a personalisation strategy in place, marketers are able to leverage technology to harvest and interpret data and deliver relevant content based on the interests and preferences of the target audience. In short it will enable you to reach your target audience, in the right place, at the right time.
Speedwell’s digital strategists will work with you to harness personalisation technology and explore the opportunities that a personalisation strategy can deliver.
- Personalisation strategy
- Personalisation technology
- Real time personalisation
Marketing automation has the ability to increase the value of your content, capture lead intelligence and improve lead-to-sale conversion rates. When used correctly it nurtures prospects with relevant, personalised content designed to convert them to loyal customers. The returns for your business can be significant, enabling greater operational efficiency and the ability to grow revenue faster.
Our goal is to help you maximise your content marketing return on investment with the right marketing technology. Our digital team are experts in implementing Sitecore’s marketing automation capabilities into your business processes. We can design an automation program that will leverage these capabilities and gear your marketing efforts for greater performance.
- Marketing automation
- Marketing automation technology
- Sitecore marketing automation
A good content management system (CMS) will be easy to use, simple and intuitive. The ability to present a website with real-time content that is fresh, personalised and relevant depends largely on the quality of your CMS and its adoption by your internal teams. A successful CMS implementation should integrate effectively with your existing IT ecosystem.
The team at Speedwell want to ensure that you not only manage your online presence successfully but that you maximise all the benefits that a quality CMS will deliver to your business. These benefits will include tools to understand your user’s behaviour, and the ability to connect with other digital marketing channels.
- Content Management System (CMS)
- CMS implementaton
- Web content management