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UX Guide

DISCOVER THE BENEFITS OF UX

In this guide we share UX insights that are essential for your business success.
  • 7 ways UX can positively impact your businesses bottom line
  • How UX can support acquisition and retention efforts
  • UX insights that can take your website from mediocre to great
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Rod

About the Author

ROD BLAXELL
Lead UX Consultant, Speedwell

A passionate UX advocate, Rod works closely with clients to understand their business and most importantly, understand their users. In the world of UX, it all starts with users. Rod relishes the analytical and creative requirements that come with great UX, taking data and utilizing it to make informed decisions about design.

 

The fact that research and users goals are injected into the design process results in not just an aesthetically pleasing product, but a highly usable and enjoyable one. Rod loves to take clients on the UX journey and see the enormous outcomes for their business.

"Rod Blaxell was contracted to Unitywater to conduct a UX design review of our new website www.unitywater.com, prior to its go-live date. Within a limited timeframe, Rod completed a comprehensive and detailed written report on the site, which was exactly to our brief. He identified a significant number of UX design issues and opportunities for improvement, demonstrating his strong experience and expertise in this area."
KELLIE SIGLEY
Communications and Marketing Manager
Unitywater
X

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